PREPARE FOR MBA » general awareness campaign

Marketing and advertising slogans, mottos, taglines

Ansh — Sat, 14 Mar 2009 07:12:36 +0000

Hi Friends, now you can view and check slogans, punch lines for any brand by just clicking on the link provide

BRANDS for YOU.

It will enhance your GK and brand awarenessSimilar Posts:

Best Political Campaign ever- A case study

Ansh — Thu, 12 Mar 2009 19:27:31 +0000

I came across this case study about the Barack Obama’s political campaign how he came from obscurity to the limelight .

When the book is written on this years US election, it should not be titled “The Making of a President,” but “The Marketing of a President.” Barack Obama’s campaign is a case study in marketing excellence.

I would like all MBA aspirants to go through this to learn the practical application of strategies and know what it takes to be the biggest brand in the world- BRAND OBAMA.

Case Study: The Barack Obama Strategy

View more presentations from Socialmedia8 Amsterdam.

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IT (Amendment) Bill, 2006 passed by Lok Sabha

Gaurav — Sun, 01 Feb 2009 06:07:58 +0000

As everyone is preparing for GD/PI now-a-days, you should know more about IT (Amendment) bill passed by Lok Sabha. Various point of views are coming from different intellects; some are saying that it is good and some has completely repudiated it. So now its up to you which stand you want to take. Here is the link of official copy of the bill:

IT (Amendment) Bill, 2006

To read more about the bill please click:

Medianama news and analysis

Bloggernews

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Economic Times Awards 2009

Gaurav — Tue, 20 Jan 2009 05:59:10 +0000

If you haven’t read todays newspaper, then here is the list of the award winners:

To read more on it: Economic Times Awards 2009

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Some Important Awards (SNAP GK)

Gaurav — Mon, 15 Dec 2008 18:43:55 +0000

Here is the list of some of the very important awards. Please mug them once and keep it in your notes for future purpose. I think these will help you in SNAP on 21 Dec.

List of Dadasaheb Phalke Award Winners

Dadasaheb Phalke Award Winners
Year / Winner / Occupation / State
1969 Devika Rani actress Andhra Pradesh
1970 B. N. Sircar producer West Bengal
1971 Prithviraj Kapoor actor (posthumous) Punjab
1972 Pankaj Mullick composer (music director) West Bengal
1973 Ruby Myers (Sulochana) actress Maharashtra
1974 Bomireddi Narasimha Reddy Director Andhra Pradesh
1975 Dhirendranath Ganguly actor, director West Bengal
1976 Kanan Devi actress West Bengal
1977 Nitin Bose cinematographer, director, writer, West Bengal, Maharashtra
1978 Rai Chand Boral composer, director West Bengal
1979 Sohrab Modi actor, director, producer Maharashtra
1980 Paidi Jairaj actor, director Andhra Pradesh
1981 Naushad Ali composer (music director) Uttar Pradesh
1982 L. V. Prasad actor, director, producer Andhra Pradesh
1983 Durga Khote actress Maharashtra
1984 Satyajit Ray director West Bengal
1985 V. Shantaram actor, director, producer Maharastra
1986 B. Nagi Reddy producer Andhra Pradesh
1987 Raj Kapoor actor, director Punjab
1988 Ashok Kumar actor West Bengal, Maharashtra
1989 Lata Mangeshkar singer Maharashtra
1990 A. Nageswara Rao actor Andhra Pradesh
1991 Bhalji Pendharkar director, producer, writer Maharashtra
1992 Bhupen Hazarika composer (music director) Assam
1993 Majrooh Sultanpuri lyricist
1994 Dilip Kumar actor Peshawar, Pakistan
1995 Dr. Rajkumar actor Karnataka
1996 Sivaji Ganesan actor Tamil Nadu
1997 Pradeep lyricist
1998 B.R. Chopra director, producer Punjab
1999 Hrishikesh Mukherjee director West Bengal, Maharashtra
2000 Asha Bhosle singer Maharashtra
2001 Yash Chopra director, producer Punjab
2002 Dev Anand actor, director, producer Punjab
2003 Mrinal Sen director West Bengal
2004 Adoor Gopalakrishnan director Kerala
2005 Shyam Benegal director Andhra Pradesh, Karnataka
2006 not anounced
2007 Ravi Tandon director
List of Rajiv Gandhi Khel Ratna Awardees

Rajiv Gandhi Khel Ratna Awardees

S.No./ Year /Name of the Sportsperson(s)/ Sport Discipline
01 1991-92 Viswanathan Anand Chess
02 1992-93 Geet Sethi Billiards
03 1993-94 Not Conferred* -
04 1994-95 Cdr. Homi D. Motivala and Lt. Cdr. P. K. Garg Yachting (Team Event)
05 1995-96 Karnam Malleswari Weightlifting
06 1996-97 Leander Paes and Nameirakpam Kunjarani (Joint) Tennis and Weightlifting respectively
07 1997-98 Sachin Tendulkar Cricket
08 1998-99 Jyotirmoyee Sikdar Athletics
09 1999-2000 Dhanraj Pillay Hockey
10 2000-01 Pullela Gopichand Badminton
11 2001-02 Abhinav Bindra Shooting
12 2002-03 Anjali Ved Pathak Bhagwat and K. M. Beenamol (Joint) Shooting and Athletics respectively
13 2003-04 Anju Bobby George Athletics
14 2004-05 Rajyavardhan Singh Rathore Shooting
15 2005-06 Pankaj Advani Billiards & Snooker
16 2006-07 Manavjit Singh Sandhu Shooting

List of Gandhi Peace Prize Recipients

Gandhi Peace Prize Recipients
No /Year / Name / Recipient /Description
1. 1995 Julius Nyerere 1st President of Tanzania
2. 1996 A. T. Ariyaratne Founder of Sarvodaya Shramadana Movement
3. 1997 Gerhard Fischer
4. 1998 Ramakrishna Mission Founded by Swami Vivekananda
5. 1999 Baba Amte Social Worker
6. 2000 Nelson Mandela (co-recipient) Former President of South Africa
7. 2000 Grameen Bank (co-recipient) Founded by Mohammad Yunus
8. 2001 John Hume Northern Irish Politician
9. 2002 Bharatiya Vidya Bhavan
10. 2003 Václav Havel
11. 2004 Coretta Scott King Widow of Martin Luther King
12. 2007 Desmond TutuSimilar Posts:

IMS GK reading material

Gaurav — Sun, 14 Dec 2008 10:20:01 +0000

Most of you must be facing the problem that you cannot download the BRM IMS has provided online. If yes, then today I have found the link of the file from where you can directly download the file and keep it on your desktop, and don’t have to be always online to read it. Here goes the link:

IMS GA BRM

Please Note: This file belongs to IMS and copyright rests with them. You cannot redistribute or reproduce this material for commercial use. Keep it only for your personal use. File is hosted on IMS server so I am not violating any copyright law; I am just providing you the link.

For more GK material Please see:Similar Posts:

Some Important Definitions (Financial)

Gaurav — Wed, 10 Dec 2008 11:02:09 +0000

Repo (Repurchase) Rate

Repo rate is the rate at which banks borrow funds from the RBI to meet the gap between the demand they are facing for money (loans) and how much they have on hand to lend.

If the RBI wants to make it more expensive for the banks to borrow money, it increases the repo rate; similarly, if it wants to make it cheaper for banks to borrow money, it reduces the repo rate.

Reverse Repo Rate

This is the exact opposite of repo rate.

The rate at which RBI borrows money from the banks (or banks lend money to the RBI) is termed the reverse repo rate. The RBI uses this tool when it feels there is too much money floating in the banking system

If the reverse repo rate is increased, it means the RBI will borrow money from the bank and offer them a lucrative rate of interest. As a result, banks would prefer to keep their money with the RBI (which is absolutely risk free) instead of lending it out (this option comes with a certain amount of risk)

Consequently, banks would have lesser funds to lend to their customers. This helps stem the flow of excess money into the economy

Reverse repo rate signifies the rate at which the central bank absorbs liquidity from the banks, while repo signifies the rate at which liquidity is injected.

Bank Rate

This is the rate at which RBI lends money to other banks (or financial institutions .

The bank rate signals the central bank’s long-term outlook on interest rates. If the bank rate moves up, long-term interest rates also tend to move up, and vice-versa.

Banks make a profit by borrowing at a lower rate and lending the same funds at a higher rate of interest. If the RBI hikes the bank rate (this is currently 6 per cent), the interest that a bank pays for borrowing money (banks borrow money either from each other or from the RBI) increases. It, in turn, hikes its own lending rates to ensure it continues to make a profit.

Call Rate

Call rate is the interest rate paid by the banks for lending and borrowing for daily fund requirement. Si nce banks need funds on a daily basis, they lend to and borrow from other banks according to their daily or short-term requirements on a regular basis.

CRR

Also called the cash reserve ratio, refers to a portion of deposits (as cash) which banks have to keep/maintain with the RBI. This serves two purposes. It ensures that a portion of bank deposits is totally risk-free and secondly it enables that RBI control liquidity in the system, and thereby, inflation by tying their hands in lending money

SLR

Besides the CRR, banks are required to invest a portion of their deposits in government securities as a part of their statutory liquidity ratio (SLR) requirements. What SLR does is again restrict the bank’s leverage in pumping more money into the economy.

Note: I didn’t know about SLR and Call Rate. Thanks to IASMentor for this information.Similar Posts:

GENERAL KNOWLEDGE FOR FORTHCOMMING EXAMINATION

Gaurav — Sun, 07 Dec 2008 16:39:57 +0000

01 The first Prime minister of Bangladesh was Mujibur Rehman
02 The longest river in the world is the Nile
03 The longest highway in the world is the Trans-Canada
04 The longest highway in the world has a length of About 8000 km
05 The highest mountain in the world is the Everest
06 The country that accounts for nearly one third of the total teak production of the world is Myanmar
07 The biggest desert in the world is the Sahara desert
08 The largest coffee growing country in the world is Brazil
09 The country also known as “country of Copper” is Zambia
10 The name given to the border which separates Pakistan and Afghanistan is Durand line
11 The river Volga flows out into the Capsian sea
12 The coldest place on the earth is Verkoyansk in Siberia
13 The country which ranks second in terms of land area is Canada
14 The largest Island in the Mediterranean sea is Sicily
15 The river Jordan flows out into the Dead sea
16 The biggest delta in the world is the Sunderbans
17 The capital city that stands on the river Danube is Belgrade
18 The Japanese call their country as Nippon
19 The length of the English channel is 564 kilometres
20 The world’s oldest known city is Damascus
21 The city which is also known as the City of Canals is Venice
22 The country in which river Wangchu flows is Myanmar
23 The biggest island of the world is Greenland
24 The city which is the biggest centre for manufacture of automobiles in the world is Detroit, USA
25 The country which is the largest producer of manganese in the world is USA
26 The country which is the largest producer of rubber in the world is Malaysia
27 The country which is the largest producer of tin in the world is Malaysia
28 The river which carries maximum quantity of water into the sea is the Mississippi
29 The city which was once called the `Forbidden City’ was Peking
30 The country called the Land of Rising Sun is Japan
31 Mount Everest was named after Sir George Everest
32 The volcano Vesuvius is located in Italy
33 The country known as the Sugar Bowl of the world is Cuba
34 The length of the Suez Canal is 162.5 kilometers
35 The lowest point on earth is The coastal area of Dead sea
36 The Gurkhas are the original inhabitants of Nepal
37 The largest ocean of the world is the Pacific ocean
38 The largest bell in the world is the Tsar Kolkol at Kremlin, Moscow
39 The biggest stadium in the world is the Strahov Stadium, Prague
40 The world’s largest diamond producing country is South Africa
41 Australia was discovered by James Cook
42 The first Governor General of Pakistan is Mohammed Ali Jinnah
43 Dublin is situated at the mouth of river Liffey
44 The earlier name of New York city was New Amsterdam
45 The Eifel tower was built by Alexander Eiffel
46 The Red Cross was founded by Jean Henri Durant
47 The country which has the greatest population density is Monaco
48 The national flower of Britain is Rose
49 Niagara Falls was discovered by Louis Hennepin
50 The national flower of Italy is Lily
51 The national flower of China is Narcissus
52 The permanent secretariat of the SAARC is located at Kathmandu
53 The gateway to the Gulf of Iran is Strait of Hormuz
54 The first Industrial Revolution took place in England
55 World Environment Day is observed on 5th June
56 The first Republican President of America was Abraham Lincoln
57 The country famous for Samba dance is Brazil
58 The name of Alexander’s horse was Beucephalus
59 Singapore was founded by Sir Thomas Stamford Raffles
60 The famous British one-eyed Admiral was Nelson
61 The earlier name of Sri Lanka was Ceylon
62 The UNO was formed in the year 1945
63 UNO stands for United Nations Organization
64 The independence day of South Korea is celebrated on 15th August
65 `Last Judgement’ was the first painting of an Italian painter named Michelangelo
66 Paradise Regained was written by John Milton
67 The first President of Egypt was Mohammed Nequib
68 The first man to reach North Pole was Rear Peary
69 The most famous painting of Pablo Picasso was Guernica
70 The primary producer of newsprint in the world is Canada
71 The first explorer to reach the South Pole was Cap. Ronald Amundson
72 The person who is called the father of modern Italy is G.Garibaldi
73 World literacy day is celebrated on 8th September
74 The founder of modern Germany is Bismarck
75 The country known as the land of the midnight sun is Norway
76 The place known as the Roof of the world is Tibet
77 The founder of the Chinese Republic was San Yat Sen
78 The first Pakistani to receive the Nobel Prize was Abdul Salam
79 The first woman Prime Minister of Britain was Margaret Thatcher
80 The first Secretary General of the UNO was Trygve Lie
81 The sculptor of the statue of Liberty was Frederick Auguste Bartholdi
82 The port of Banku is situated in Azerbaijan
83 John F Kennedy was assassinated by Lee Harry Oswald
84 The largest river in France is Lore
85 The Queen of England who married her brother-in-law was Catherine of Aragon
86 The first negro to be awarded the Nobel Peace Prize was Ralph Johnson Bunche
87 The first British University to admit women for degree courses was London University
88 The principal export of Jamaica is Sugar
89 New York is popularly known as the city of Skyscrapers
90 Madagascar is popularly known as the Island of Cloves
91 The country known as the Land of White Elephant is Thailand
92 The country known as the Land of Morning Calm is Korea
93 The country known as the Land of Thunderbolts is Bhutan
94 The highest waterfalls in the world is the Salto Angel Falls(Venezuela)
95 The largest library in the world is the United States Library of Congress Washington DC

Download GK MaterialSimilar Posts:

Agriculture: At A Glance (GK IRMA)

Gaurav — Fri, 24 Oct 2008 10:48:51 +0000

1) Agriculture growth rate target for Tenth Plan (2002-2007) is 4%,but achived was
merely 1.8%. target for 11th plan is again 4%.
2) Agriculture sector provides employment to 58.4% of country’s workforce and is
the single largest private sector occupation.
3) India holds first position in the world in the production of sugarcane and sugar,
Brazil closely follow us and many times its production is more than ours. Brazil is
also largest producer of Ethanol.
4) Cashew nuts assume an important place in the Indian Economy. India produces
45% of the global production of cashew. India is the largest producer, processor,
consumer & exporter of cashew in the world.
5) India contributes about 13% to the world vegetable production and occupies first
rank in the production of Cauliflower, second in onion and third in cabbage in the
world.
6) India’s share in the world production of mango is about 54%.
7) India occupies the first rank in banana production of 1.16 Million tones.
8 ) Animal husbandry output constitutes about 30% of the country’s agriculture
output.
9) U.P. is the highest wheat producing state, Punjab and Haryana hold 2nd & 3rd
positions respectively.
10) Rice is the main food crop in India. The highest rice producing State is West
Bengal, U.P & Punjab are 2nd & 3rd respectively.
11) The highest pulses & Soyabean producing state is Madhya Pradesh.
12) The highest cereals producing state is Maharashtra.
13) India is the largest producer & consumer of tea in the world and accounts for
around 27% of world production and 13% of world trade.
14) Karnataka, which is the largest producer of coffee in the country, accounts for
56.5% of total coffee production in India. India ranks sixth in the world coffee
production.
15) Kerela is the main rubber producing state, which produces 90% of the rubber in
the country and accounts for over 85% of the area under cultivation.
16) India is the largest Milk producing country in the world.
17) India is the third highest tobacco producing country in the world.
18) India ranked first in production of vegetable in the world. Besides India is the
second largest producer of fruits in the world.
19) The Horticulture sector contributed 28% of GDP in agriculture.

Update: IRMA GK 2010 Ebooks are present in our download box. Click here

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First Brand Ambassador of LUX (GK)

Gaurav — Fri, 24 Oct 2008 05:27:12 +0000

Leela Chitnis was the first Indian actress to endorse LUX. Here is the image of that campaign.

First brand ambassador of LUX

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Nobel Prize 2008

Gaurav — Thu, 23 Oct 2008 05:59:48 +0000

So the new list of Noble Prize winners has been released by the official site of Noble Prize. Revise the list as there could be a question on winners, in the exams which ask GK. Click the image to go to the site.

Nobel Prize 2008

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List of books written by CEOs of different companies

Gaurav — Sat, 18 Oct 2008 16:04:22 +0000

1)Winning (2005) (Jack Welch)

2)10 Essentials for Achieving Success as You Start, Grow, or Manage a Business : The Martha Rules
(2005) (Martha Stewart)
3)Execution: The Discipline of Getting Things Done (2002) (Larry Bossidy)
4)Time to Make the Donuts (2001) (William Rosenberg)
5)Straight from the Gut (2001) (Jack Welch)
6)Business @ the Speed of Thought: Succeeding in the Digital Economy (2000) (Bill Gates)
7)Direct from Dell: Strategies that Revolutionized an Industry (2000) (Michael Dell)
8 )Father, Son & Co.: My Life at IBM and Beyond (reprint 2000) (Thomas J. Watson, Jr.)
9)Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time (1999) (Howard Schultz)
10)Take It to the Next Level: A Story of the Quest for Quality and the Malcolm Baldrige Award (1999)
(Dale Crownover)
11)Work in Progress (1998) (Michael Eisner)
12)Made in America (1993) (Sam Walton)
13)Forbes® Greatest Business Stories of All Time (Forbes) (1997)
14)Only The Paranoid Survive (1996) (Andrew Grove)
15)The HP Way : How Bill Hewlett and I Built Our Company (1996) (David Packard)
16)My Years with General Motors (reprint 1990) (Alfred Sloan)
17)Iacocca: An Autobiography (reprint 1986) (Lee Iacocca)
18)Grinding It Out: The Making of McDonald’s (1977, reprint 1990) (Ray Kroc)
19)Beyond the last blue mountain. (J.R.D Tata:)Similar Posts:

Current RBI Governor (GA)

Gaurav — Mon, 13 Oct 2008 17:50:20 +0000

Y.V Reddy

Do you know who is the current RBI governor?

Before this post mine obvious would be who else – the famous: Y.V Reddy whose profile you can see by clicking the image to the left of this post. But this is not the right answer.

D. Subbarao

On 6 September 2008, D Subbarao took over the post from Reddy. I too got to know this today only when I was reading TOI and there was one line – “PM Manmohan Singh told RBI governor D. Subbarao…..”. Some people will find it old news but those who are not avidly following the business news would find it beneficial. To know more about Subbarao, click on the image of D. Subbarao. Even wikipedia hasn’t updated the pic of Subbarao. I got his image from hindu’s site. By the way, D stands for Duvvuri.

List of Governors of RBISimilar Posts:

IMPORTANT INTERNATIONAL BOUNDARIES (GA)

Gaurav — Sun, 12 Oct 2008 08:37:15 +0000

Durand Line : Boundary between India & Afghanistan.
Hindenburg Line : Boundary between Germany & Poland.
McMohan Line : Boundary between China & India.
Maginot Line : Boundary between France & Germany.
Radcliffe Line : Boundary between India & Pakistan.
17th parallel : Defined the boundary between North Vietnam & South Vietnam
before the two were united.
38th parallel : Boundary line between North Korea & South Korea.
49th parallel : Boundary line between USA & Canada.
Siegfried Line : The line between Germany and FranceSimilar Posts:

World War I (Aug 14, 1914 to Nov 11, 1919) (GA)

Gaurav — Fri, 10 Oct 2008 07:01:00 +0000

Major Participants
1. Germany, Austria, Hungary, Bulgaria and Turkey formed a group known as the Central powers.
2. England, France, Belgium and Serbia later joined by Russia and Italy, were known as the
Allied powers.
Causes of War
The First World War was a consequence of
1. Archduke of Austria, Francis Ferdinand was assassinated,
2. Austria initiated a war against Serbia, and
3. Russia mobilized its forces against Austria-Hungary.
Outcome
The Allied forces won the war, Treaty of Versailles was signed, which curbed the power of the
German Empire and led to the creation of many new countries in Eastern Europe.

For more details click the image.Similar Posts:

Subprime mortgage crisis (GA)

Gaurav — Wed, 08 Oct 2008 16:19:38 +0000

Every CAT aspirant should know what is ‘Subprime Crisis’: the major cause for the downfall of US share market which can become the cause of another Great Depression. Though after the fall of major investment banking firms such as Lehmann Brothers, Meryll Lynch etc US govt has alloted the bailout of $700 billion dollars (65% of Indian GDP or 103 times the GDP of Namibia), still the crisis hasn’t reached to its peak stage. BTW, my main motive is that you should be aware of this topic in detail as it will definitely gonna be a very hot topic of GD panelist.

I am not writing myself on it, rather I am giving you the link to read more because its better you read that is coming directly from experts. Click the undermentioned link.

Subprime mortgage crisis

Here’s a brief description of

THE GREAT DEPRESSION
The worldwide economic downturn that began in 1929 and lasted till the late 1930’s. It was the most
severe depression ever experienced by the industrialized economies of the West, which brought about
drastic changes in economic institutions, macroeconomic policies, and economic theory. The depression
started in the United States, but caused drastic decline in output, severe unemployment, and acute deflation in almost every country of the world. The social and cultural effects of the downturn were no
less staggering, especially in the United States, where the harshest effects of the depression were felt
after the Civil War.
The worst hit were the United States and Europe while milder impacts of the depression were felt in
Asia, especially Japan and the South Americas.
The worst depression faced by the World economy was a consequence of decline in consumer demand,
financial panic, and misguided government policies that caused economic output to fall in the United
States. The gold standard, which was used to fix currency exchange rates between the countries,
played a key role in transmitting the economic downturn to countries other than the United States. The
recovery from the Great Depression was spurred largely by the abandonment of the gold standard and
the ensuing monetary expansion. The economic impact of the Great Depression was enormous, including
both extreme human suffering and profound changes in economic policy .

Read both of them carefully and analyse the difference.Similar Posts:

MEDIEVAL INDIA (GA)

Gaurav — Tue, 07 Oct 2008 09:29:06 +0000

Sorry for delay in today’s post. Was a bit busy due to a call from GMBA, SP Jain. BTW,

MEDIEVAL INDIA
It is marked by the beginning of the Sultanate of Delhi, which was established after the conquest of
Muhammad Ghori. The period of the Sultanate of Delhi ranges from AD 1206-1526. It is also considered
as the beginning of Muslim rule in India.
Important Dynasties
1. The Slave Dynasty period ranges from AD 1206-1290. It was founded by Qutab–ud-din Aibak
whose capital was at Lahore. He started the Persian festival of ‘NAVROZ’ in India. The QutubMinar at Delhi was also built by Qutab–ud-din Aibak. Later Iltutmish got three more stories
added to the Minar. Razia Sultana, the only woman ruler of India, and Balban were the important
rulers of the Slave Dynasty.
2. The Khilj i Dynasty was founded by Jalal-ud-din Khilji and its per iod ranges
from AD 1290-1320. Ala-ud-din Khilji was one of the most prominent rulers of this dynasty.
He started branding of horses and constructed Siri Fort at Delhi and Alai Darwaja near
Qutub Minar.
3. The Tughlak dynasty was founded by Ghiasuddin Tughlak and the period ranges
from AD 1320-1414. Ibn Batuta was an important African traveller who visited India in 1333.
Feroz Shah Tughlak was another important king and he constructed many tombs.
Mohammed-Bin-Tughlak introduced coins of brass and copper.
4. The Lodhi dynasty was founded by Bahlol Lodhi and the period of this dynasty ranges
from AD 1451–1526. Sikander and Ibrahim Lodhi were the other two prominent rulers
belonging to this dynasty. Sikander established Agra City and transferred his capital from
Agra to Delhi.
5. Mughal Dynasty (AD 1526-1857)
5.1 Babar – He is credited with the foundation of the Mughal empire by defeating Ibrahim Lodhi
in the First Battle of Panipat on April 20, 1526. His tomb is built at Kabul, and his autobiography
Baburnama is written in Turkish.
5.2 Humayun – He was the next emperor of the Mughal empire after Babur. His tomb is in Delhi,
his biography Humayunama was written by Guladan Begum.
5.3 Akbar – He was the most successful Mughal emperor. An excellent leader, who separated
religion and politics, started a new religion called Din-e-Ilahi. He established Fatehpur Sikri and
Buland Darwaja near Agra. He abolished the Jazia Tax. Bairam Khan, Akbar’s General, fought the
Second Battle of Panipat in 1556 & defeated Hemu. Two important books Akbarnama and
Ain-e-Akbari were written during Akbar’s tenure by Abul Fazal. His tomb is built at Sikandara
near Agra.
5.4 Jehangir - The son of Akbar, who ascended the throne after Akbar’s death, known for his
administration and strict sense of justice. He was the husband of Noor Jahan Begum and had
built Shalimar and Nishant Bagh. His autobiography is Tuzk-e-Jahangiri and his tomb is
built at Lahore.

5.5 Shahjahan – Famous ruler and son of Jehangir, who built the Taj Mahal at Agra, in the
memory of his wife Mumtaz Mahal. Jama Masjid and Red Fort are the other two famous
monuments that were built by him. He had transferred his capital from Agra to Delhi.
5.6 Aurangzeb – A very cruel ruler and son of Shahjahan, who demolished several religious
structures of Hindus, and ruled for about 50 years. He constructed the ‘Moti Masjid’ in the Red
Fort at Delhi and ‘Bibi ka Makbara’ at Aurangabad.
5.7 Sher Shah Suri (1540-1555) – He was a brilliant administrator who issued the Rupiah and
Paisa coins and built the famous Grand Trunk Road from Peshawar to Calcutta. He constructed
the Old Fort of Delhi.
The Mughal empire started declining with the attack of Nadir Shah who took with him the famous
Kohinoor Diamond to Afghanistan. Then came the Marathas who became powerful under the
leadership of Shivaji.Similar Posts:

Important Battles of Modern India (GA)

Gaurav — Mon, 06 Oct 2008 04:42:41 +0000

i) Battle of Plassey (1757)
Siraj-ud-Daulah, the Nawab of Bengal was defeated by the East India Co., under the leadership
of Lord Clive, the first governor of Bengal. It is also known as the Black Hole Episode of the
Indian history.

ii) Battle of Wandiwash (1760)
It was the decisive battle fought between the English and the French. The French rule in India
came to an end.

iii) Battle of Buxar (1764)
The joint army of Mir Quasim, former Nawab of Bengal Suja-ud-Daulah, Nawab of
Awadh and Shah Alam II was defeated by the English army under the leadership of
Captain Hector Munro.Similar Posts:

Gupta Empire – (GA)

Gaurav — Sun, 05 Oct 2008 09:09:56 +0000

It was founded by Chandragupta I (320-325 AD). He started the Gupta Era in 320 AD. Other
important kings of the Gupta empire were
i) Samudra Gupta (335-380 AD) He was known as the Napoleon of India. He was a great
exponent of Veena.
ii) Chandragupta II (380-412 AD) also known as Vikramaditya
• Chinese Pilgrim, Fa-hien came in his court.
• Aryabhatta and Kalidas were in the court of Chandragupta II. He was responsible for the start
of the Vikram Era.
iii) Kumaragupta I of this dynasty had constructed the Nalanda University (in present
day Bihar).
iv)Harshvardhana was the last important king of North India.
• His capital was at Kannauj.
• Hiuen-Tsang, the Chinese pilgrim came to his court.
• Harshcharita, a book on the life of Harshvardhana was written by Banabhata, who had also
written Kadambari.
• He was defeated by Pulshekin II of the Chalukya dynasty.Similar Posts:

The Age of Mauryas (321-198 BC)

Gaurav — Sat, 04 Oct 2008 06:14:22 +0000

Mauryan Empire

• Chandragupta Maurya was the founder of Maurya Empire.
• Kautilya was in the court of Chandragupta Maurya and he had written the book titled
Arthashastra.
• Megasthenese was a Greek ambassador who came in the court of Chandragupta Maurya and
wrote the book titled ‘INDICA’.
• Ashoka (273-232 B.C.) was the important king of this dynasty.
• He fought the Kalinga war (261 BC) and after that war he adopted Buddhism.
• He was the first Indian king to talk directly to the people throughout his empire.
• The last king of Maurya empire Brihadratha was killed by his commander in chief
PushyamitrasinghaSimilar Posts:

Magadh Empire (6th Century BC – 4th Century BC)

Gaurav — Fri, 03 Oct 2008 08:01:22 +0000

Map of Magadh Empire

Major dynasties of the Magadh Empire were:
i) Haryanka Dynasty – Bimbisara and Ajata Shatru laid the foundation of this dynasty in 684 BC.
ii) Shishunaga Dynasty – This dynasty was founded by Shishunag in 413 BC after defeating the
last king of the Haryanka dynasty.
iii) Nanda Dynasty – This dynasty was founded in 382 BC by Mahapadma Nanda.Similar Posts:

Vedic Period (GA)

Gaurav — Thu, 02 Oct 2008 10:42:16 +0000

GA CAMPAIGN:

Map of Vedic India

This period is marked by the entry of the Aryans, who were originally inhabitants of Central Asia
around the Caspian Sea and probably came through the Hindukush Mountains. The period in
which they existed was between 1500-600 BC.
The Main Features of the Aryans were:
i) They were admirers of nature and worshipped the Sun, Fire and Water.
ii) Indra was an important deity for the Aryans.
iii)Metal iron was used for the first time during this period in 1000 BC.
The following religious books were written during this period
i) Vedas: These were their most sacred books.
(These are also the oldest known books of Indus Valley Civilization). They were four in
number, viz. :
a) Rig Veda – The oldest, and it contained prayers of God, Vayu, Varun, Indra and Agni.
b) Sam Veda – It dealt with music.
c) Yajur Veda – It dealt with formulae, sacrifices and rituals.
d) Atharva Veda – It dealt with medicines.
ii) The Upanishads: They are the foundation stones of Indian Philosophy and are 108 in number.Similar Posts:

Indus Valley Civilization

Gaurav — Wed, 01 Oct 2008 13:12:21 +0000

This is in continuation with the General Awareness Campaign of Mbatutes. Today’s topic is:

Indus Valley Civilization

The most important event of ancient Indian history was the development of Indus Valley Civilization.
This Civilization prospered on the Banks of river Indus. It extended from Jammu in the North to
Ahmednagar in the South, and covered various regions of Gujarat. The main sites which have
been found in the excavation are:
• Kalibangan in Rajasthan
• Lothal in Gujarat
• Banwali in Haryana and
• Ropar in Punjab.
The Indus Valley Civilization existed between 2350 BC and 1750 BC. The main cities associated
with the civilization were Harappa, Mohenjo-Daro and Lothal. The main feature of this
civilization was Town Planning. They had great buildings, well-planned roads, cities and drainage
systems. Trade and agriculture were the main sources of livelihood for the people. People of the
Indus Valley were the first to produce cotton. Mother Goddess was the most important deity of
worship.

Click on image to know more about Indus Valley CivilisationSimilar Posts:

General Awareness for MBA exams (GK)

Gaurav — Tue, 30 Sep 2008 07:27:40 +0000

We all do read newpapers daily, so we have a decent amount of Business Awareness; afterall we are MBA aspirants. But what we don’t do on our own is search and read the general awareness material. In order to make you more aware about some of general topics of GK, I am starting a general awareness campaign in which I will be sharing a small topic daily. What you need is to give your 10 min and read it. It will definitely be helpful.

I will start with History, the weakest section of most MBA aspirants:

ANCIENT INDIA

1. Stone Age

a) Paleolithic Age – This period was essentially the stage of hunters and food gatherers. They
used crude tools made of flakes. They had no knowledge of cultivation and house building.
Goat, sheep & other cattle were used. They lived on roots & fruits. By the end of the Paleolithic
Age, the flint industry came up. The important development of this age was the emergence of
Homo-Sapiens.
b) Mesolithic Age – This age was the transition between the Paleolithic & the Neolithic Ages.
Mesolithic people lived on hunting, fishing & food gathering. At a later stage, they domesticated
animals. They used microlith – a small raw-stone tool.
c) Neolithic Age – These people used tools & implements of polished stone. They particularly used stone
axes. Parashurama became an important axe-wielding hero. Dwelling pits, ceramics, a variety of stone
& bone tools & a complete absence of microliths marked this age. Cattle, sheep & goat were
domesticated.Similar Posts:

PREPARE FOR MBA » general awareness campaign

Marketing and advertising slogans, mottos, taglines

BRANDS for YOU.

Best Political Campaign ever- A case study

IT (Amendment) Bill, 2006 passed by Lok Sabha

IT (Amendment) Bill, 2006

Economic Times Awards 2009

To read more on it: Economic Times Awards 2009

Some Important Awards (SNAP GK)

List of Dadasaheb Phalke Award Winners

Rajiv Gandhi Khel Ratna Awardees

List of Gandhi Peace Prize Recipients

IMS GK reading material

IMS GA BRM

Some Important Definitions (Financial)

GENERAL KNOWLEDGE FOR FORTHCOMMING EXAMINATION

Agriculture: At A Glance (GK IRMA)

Update: IRMA GK 2010 Ebooks are present in our download box. Click here

First Brand Ambassador of LUX (GK)

Nobel Prize 2008

List of books written by CEOs of different companies

Current RBI Governor (GA)

IMPORTANT INTERNATIONAL BOUNDARIES (GA)

World War I (Aug 14, 1914 to Nov 11, 1919) (GA)

Subprime mortgage crisis (GA)

Subprime mortgage crisis

MEDIEVAL INDIA (GA)

Important Battles of Modern India (GA)

Gupta Empire – (GA)

The Age of Mauryas (321-198 BC)

Magadh Empire (6th Century BC – 4th Century BC)

Vedic Period (GA)

Indus Valley Civilization

General Awareness for MBA exams (GK)