I came across this case study about the Barack Obama’s political campaign how he came from obscurity to the limelight .
When the book is written on this years US election, it should not be titled “The Making of a President,” but “The Marketing of a President.” Barack Obama’s campaign is a case study in marketing excellence.
I would like all MBA aspirants to go through this to learn the practical application of strategies and know what it takes to be the biggest brand in the world- BRAND OBAMA.
Case Study: The Barack Obama Strategy
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Doctoral Student,Marketing, at IIM Lucknow
this is real …solid stuff….we all knew the ….whole obama saga ….and he has suddenly become the biggest global brand……its feels good to learn that …..not everything is magic ….. thanks ansh for sharing these facts
The argument goes this Obama wants to reach out to a demographic that wouldn’t ordinarily vote in midterm elections unless the candidates performed screeching, off-key addresses of Whitney Houston tracks. Wasn’t it just the other day that the media has been slamming Obama for “demeaning” the office on the President of north america by appearing on the Daily Show? I can’t wait for you to hear what the pearl-clutchers while in the media have to say about it latest GOTV effort with the President.